| Title | Price | |
| How to Write a Marketing Plan | Rs.695 | Out of Stock |
| How to Write a Marketing Plan | Rs.713 | Out of Stock |
Description
A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan that is workable, achievable and can deliver the required results. How to Write a Marketing Plan makes the arduous task of writing a marketing plan much easier. This practical step-by-step guide details each of the steps needed to formulate a workable and successful plan. Fully updated and packed with exercises to help you produce sections of your own marketing plan, this comprehensive workbook takes you through all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
Contents: Introduction - Situation analysis - the marketing audit - Objectives, strategies and action plans - Distribution, promotion and budgets - Writing the plan - Presenting the plan, follow-up and revision - Appendix- marketing plan for the UK market
Features
- : How to Write a Marketing Plan
- : John Westwood
- : Kogan Page India
- : 8175541296
- : 9788175541290
- : Paperback
- : 122
- : English
You may also be interested in
Look for Similar Items by Category
Disclaimer
Shipped by Infibeam.comThe following policies apply for the above product which would be shipped by Infibeam.com
1. Infibeam accept returns if the item shipped is defective or damaged
2. In case of damaged or defective product, the customer is required to raise a concern and ship the product back to us within 15 days from delivery
3. Return shipping costs will be borne by Infibeam.com
4. Infibeam will send a replacement unit as soon as the return package is received
5. Infibeam does not offer any cash refunds
Contact Us |
Others |
My Account |
Help |
Payment Options
 |
