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| Title | Price | |
| How to Write a Marketing Plan | Rs.112 | Out of Stock |
| How to Write a Marketing Plan | Rs.713 | Out of Stock |
Description
A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan that is workable, achievable and can deliver the required results."How to Write a Marketing Plan" makes the task much easier. This practical guide shows readers how to formulate a workable and successful plan. John Westwood uses a real marketing plan to walk readers through each step of developing and writing their own, including: carrying out a marketing audit, setting objectives and the strategies to achieve them, devising budgets, and writing and implementing the plan. This edition highlights the marketing opportunities provided by the internet.
Features
- : How to Write a Marketing Plan
- : John Westwood
- : Kogan Page
- : 0749461500
- : 9780749461508
- : Paperback
- : 131
- : English
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