Suitable for honours and BSc students majoring in physical chemistry, this book emphasizes on applications of thermodynamics to liquids and solids as well as gases. It also helps students learn that thermodynamics can be applied to systems which are n…
The Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self-report measures developed and frequently used in consumer behavior and marketing research. Key FeaturesMore than 150 scales are includ…
This exciting new text fills a gap in the management literature on organizational change. It presents a balanced view which raises questions about the imperative of…