Yeomans explores the role of oil in America--from driving the US economic engine to consolidating the US's position as unilateral superpower--and explains the American consumer's love…
Drawing on the idea that people who are happy in their lives make the most loyal employees, bestselling author Kelly draws the connection between dream fulfillment…
Britain gave railways to the world, yet its own network is the dearest (definitely) and the worst (probably) in Western Europe. Trains are deeply embedded in…
Twenty years ago, behavioral economics did not exist as a field. Most economists were deeply skeptical--even antagonistic--toward the idea of importing insights from psychology into their field. Today, behavioral economics has become virtually mainstr…
The best sales people don't build customers-they challenge them. Based on a quantitative study of more than 6,000 sales reps in multiple industries and geographies, "The…
About The Book What can Roger Federer teach us about the secret of longevity? What do the All Blacks have in common with improvised jazz musicians? And why did Johan Cruyff believe that beauty was more important than winning? In chapters ranging from …
This is a collection of cutting-edge mycoplasma methods for the detection, isolation, identification, characterization, and genetic manipulation of the pathogenic mycoplasmas. These step-by-step methods are crafted…
Set in the nouveau riche Paris of society women, prostitutes, and playboys; in the Normandy countryside; and on the French Riviera where Maupassant had lived, the…
Comprehensively revised for both ASP.NET 3.5 and the new VB 2008 language, this book lets novice users gradually build their knowledge of the technology, chapter by…
Silverlight is a lightweight browser plug-in that frees your code from the traditional confines of the browser. It's a rules-changing, groundbreaking technology that allows you to…
The world of the fashionista is brought to vivid life with 101 introductory lessons on such topics as how a designer anticipates cultural trends and "sees"…
How do common household items such as basic plastic house wares or high-tech digital cameras transform our daily lives? "The Design of Everyday Life" considers this…